Case study 05
PocketPlan
A members’ library of high-protein recipes from a North East personal trainer, with a fresh block every six weeks. Opening soon.
- Role
- Design and build
- Year
- 2026
- Focus
- A recipe library that grows
- Live
- Coming soon
What I built
Try it
Week 4
- Block 1Day one
- Block 2Week 6
- Block 3Week 12
24+ recipes in your library. Block 2 unlocks in 2 weeks. Membership opens soon.
“Eat well, without the rules.”
What Changed
Members get 24 or more high-protein recipes every six weeks with the macros worked out, plus short guides and a members’ community. Pocket’s own PT clients get in free with a client code, and anyone can book an intro call to train with her.
The Problem
Pocket is a personal trainer in the North East who writes recipes and meal plans for her clients. PocketPlan opens that library up, with a new block of recipes every six weeks for standard, pescatarian and vegetarian diets.
The site had to feel calm and clean, sell a membership, let her clients in without paying, and let Pocket add recipes and guides herself.
What I Built
A library that grows every six weeks
Each block of 24 or more recipes unlocks on its own, so members never have to download or remember anything.
The macros, worked out
Protein, carbs, fat and calories per serving on every recipe, with filters for each meal and each diet.
Learn guides
Short guides from Pocket on protein, portions, training and habits, with the research explained and the jargon left out.
Clients get in free
Pocket’s PT clients sign up with the client code she sends them and get full access, with no payment.
Train with Pocket
A few quick questions about goals and experience, then a free 15-minute intro call to talk it through.
- Recipes
- 24+ every six weeks
- Diets
- Standard, pescatarian, vegetarian
- Membership
- Opening soon
- Built on
- WordPress
