Case study 01
Real Food Delivered
Two ways to buy from the same kitchen — without the homepage turning into a catalogue.
- Role
- Design & build
- Year
- 2026
- Focus
- Two ways to order
- Live
- realfooddelivered.co.uk
“Real food. To your door.”
The brief
Real Food Delivered cooks fresh and drops meals on Sunday and Wednesday locally, or as one nationwide box on Tuesday. People either build every meal themselves, or pick a set calorie plan between 1,200 and 3,100 kcal.
The site had to make that choice obvious in one screen. The photography does the appetite. The interface just has to get someone into the right box.
What I built
Two doors, one kitchen
Build Your Box and Set Calorie Plan sit together. Same brand, different kind of commitment.
The menu starts the order
This week’s dishes are on the page. Choosing one begins the box, instead of dumping you into a shop grid.
Delivery in plain language
Local split drops, or a single Tuesday courier box, with the weekly price of each written out.
One-off or ongoing
A weekly subscription for people who already know, and a pay-now plan for people who don’t want one yet.
The phone has to finish the order
Most of this gets decided on a small screen. The choice between a custom box and a calorie plan, and the week’s dishes, stay tappable — not a desktop page squeezed down.
- Local drops
- Sunday & Wednesday
- Nationwide
- One Tuesday box
- Plans
- 1,200–3,100 kcal
- Also on the box
- Breakfasts & dessert