Case study 03
Real Food Delivered
Two ways to buy from the same kitchen, without the homepage turning into a catalogue.
- Role
- Design and build
- Year
- 2026
- Focus
- Two ways to order
- Live
- realfooddelivered.co.uk
What I built
Try it
Two ways to order from the same kitchen.
1,900 kcal
A 1,900 kcal plan, delivered Sunday and Wednesday.
“Real food. To your door.”
What Changed
The kitchen owns its ordering. Customers build a box or pick a calorie plan, locally or nationwide, and can do it all on a phone. There’s no monthly fee to an outside box builder.
The Problem
Real Food Delivered cooks fresh and delivers locally on Sunday and Wednesday, or nationwide in one box on Tuesday. Customers either build every meal themselves or pick a set calorie plan between 1,250 and 3,500 kcal a day.
The site had to make that choice obvious on one screen. The photos sell the food. The layout just has to get people into the right box.
What I Built
Two doors, one kitchen
Build Your Box and Set Calorie Plan sit side by side. Same kitchen, two levels of commitment.
The menu starts the order
This week’s dishes are on the page with their macros and price, and tapping one starts the box. A countdown shows when the menu locks on Friday at 5pm.
Delivery in plain language
Two local drops a week, or one nationwide courier box on Tuesday, with the weekly price of each spelled out.
One-off or ongoing
Order for one week, or subscribe weekly and save 5%. Subscribers can pause any week.
The phone has to finish the order
Most orders are made on a phone, so the box-or-plan choice and the week’s dishes are easy to tap, not a desktop page squeezed down.
- Local drops
- Sunday & Wednesday
- Nationwide
- One Tuesday box
- Plans
- 1,250–3,500 kcal
- Also on the box
- Breakfasts & dessert
