Case study 04
The Macro Kitchen
A weekly high-protein menu from a kitchen in County Durham, built so people can plan and order the whole week in one go.
- Role
- Design and build
- Year
- 2026
- Focus
- A menu that changes every week
- Live
- themacrokitchen.co.uk
What I built
Try it
Who’s eating?
Meals a week, each
How do you want to pay?
10 meals from £80.00 one-off.
“The week, already cooked.”
What Changed
Customers say who’s eating, pick 5, 7, 10 or 14 meals a week, choose their dishes from this week’s menu, and pay once or subscribe. Every dish shows its macros, and delivery is chilled on Wednesday or Saturday within 20 miles of the kitchen.
The Problem
The Macro Kitchen cooks high-protein meals in County Durham and delivers them chilled on Wednesday and Saturday. The menu changes every week, with mains and breakfasts.
The site had to make a changing menu easy to order from, show the macros on every dish, and let the kitchen change the week without touching the site.
What I Built
This week’s menu, updated on its own
The menu comes straight from the kitchen’s Shopify products, so changing the week never means editing the site.
Build your plan
Say who’s eating, pick 5, 7, 10 or 14 meals a week, then choose the dishes. Pay once, or subscribe and save 5%.
Macros on every dish
Protein, carbs, fat, calories and allergens sit on each dish, and the menu has a 30g+ protein filter.
A week in shape
Pick a goal, from building muscle to staying lean, and the homepage lays out a week from this week’s menu with the protein and calories added up.
Two drops a week
Chilled delivery on Wednesday or Saturday, with a countdown to the next cutoff and a postcode check for the 20-mile area.
- Kitchen
- County Durham
- Delivery
- Wednesday & Saturday, chilled
- Menu
- New every week
- Plans
- 5 to 14 meals a week
