Case study 02
The Farmers Box
A farm’s weekly veg box, ordered on the site instead of over the phone.
- Role
- Design and build
- Year
- 2026
- Focus
- A weekly farm box
- Live
- thefarmersbox.co.uk
What I built
Try it
Where are you? The site shows your delivery day before you order.
How often?
Delivered Wednesday. Order by midday Tuesday. The same box, every week.
“From our farm to your table.”
What Changed
Customers pick a box, add fruit, eggs or milk, and order for one week or every week. Delivery runs Wednesday to Friday across Liverpool, West Lancashire and Preston.
The Problem
Duncan and Jimmelyn Gielty grow certified organic vegetables at Lyncroft Farm in Aughton. The box changes with the harvest. The fruit is bought in, and the meat is raised on the farm.
The site had to make the box easy to order and the weekly option obvious, without turning a farm into a generic shop.
What I Built
The box is the product
Four sizes, compared side by side. What goes in follows the week’s harvest, not a fixed catalogue.
Add what you want
Fruit, eggs and milk go on the same order, and meat from the farm can be added too.
Once, or every week
A one-off box, or the same box every week. Pause or change it with a call or an email.
A cutoff you can see
Orders close at midday the day before delivery, so the farm can pack what’s just been picked.
Postcode, then the day
Each area has its own day: Southport, Formby and Crosby on Wednesday, Bootle and Sefton on Thursday, Ormskirk and Skelmersdale on Friday. The page tells you before you order.
- From
- Lyncroft Farm, Aughton
- Delivery
- Wed to Fri, by area
- Cutoff
- Midday, the day before
- Repeat
- Every week, or once
